BCFSA required a refined brand identity following a consolidation of three government financial and real estate agencies. RECBC most notably had a very current and recently completed brand in place, my approach was to find balance between the existing work and what BCFSA could become.

The logo ultimately remained unchanged, however the supporting brand we designed to have a harmonized colour palette and swiss-inspired typography. I feel that the approved identity design for BCFSA has a human-centred look and feel with friendly forms and clear language. Art direction on this project was a collaborative effort with David Coates as Creative Director and Strategist, and Tim Woolliscroft in Production design.