Jaden Salh Identity
2018
Jaden Salh, a recently graduated web developer, was in search of some consistent branding assets to help grow his business. When Jaden approached me, he had a clear idea of what he was looking for with his logo. Something bold, somewhat retro, but not out of date. His heaviest influencers came from the world of sports, and Jaden supplied me with a mood board of his own for this project which helped our logo design process move very smoothly.
Creative Process
The process with this logo, as with most monogram designs is to simply start out by creating as many as I could within a certain timeframe. From there, I worked with Jaden more closely to see exactly which ones were closer to hitting the mark. Jaden expressed a fascination with well built and managed creative materials, as studied with professional sports teams. However, what he supplied in a moodboard was a collection of very clean and minimalist, mid 70’s graphic design motifs.
Clients
Jaden Salh, Web Developer
Vancouver, BC
Scope
Brand Identity, Stationery
