Brwn1der Identity

2018

The typography, much like our logo is the timeless Helvetica Neue. This design utilizes our previous white album cover frame with Helvetica Neue Bold, All Caps as a template. Initially, this video background uses a solid coloured background which matches the song title text. The variant has a video glitch affect applied to the same image from within the album artwork — but stretched out to fill the complete background.

Refinement

The refined logo design for Brwn1der utilizes a modified Helvetica typeface as the wordmark. Much like “Off-White”, The 1975, and BBC Radio1’s branding… we have a modern and timeless design that work well in monochrome, colour, and scaled down to any size. With a modern, minimalist layout — I’ve taken a new direction with our video background templates. Each artist image is blurred, converted to black and white, before adding photographic noise.

Clients

Cam Dhaliwal, Producer
Vancouver, BC

Scope

Logo Design, Identity, Layout

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