Bow Valley College Sports Branding

2024
Brand Identity, Logo Design, Merchandise Concepts

Agency
Ion Brand Design

Role
Art Direction, Production, Graphic Design

Please note, this portfolio entry is still in development.

Bow Valley College partnered with Ion Brand Design to develop a logo and brand identity for their newly founded ‘Bears’ e-sports team. Following a robust rebranding for the parent brand, we were tasked with using existing colour palettes and typography to build out the Bears look and feel, developing a unique mascot logo design and wordmark. We also were able to produce a variety of merchandise concepts to inspire the future rollout of the brand following the launch of Bow Valley College’s all new e-sports gaming stadium.

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Henry Hwu